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Dela campaign

Putting the marketing into digital

Posted by By M, copywriter in Brussels October 20, 2013Posted inadvertising business, Social media5 Comments
Digital marketing conferences are hardly rare. But the recent Digital Marketing First in Brussels was an opportunity (for me at least) to get a feel for the fast-moving market. First…
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Make Facebook reflect your values, not the other way round

Make Facebook reflect your values, not the other way round

Posted by By M, copywriter in Brussels September 4, 2013Posted incopywriting, Social media, web2 Comments
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…
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span copywriting

The process of irritation by imitation

Posted by By M, copywriter in Brussels June 18, 2013Posted incopywriting, Social mediaNo Comments
Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
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Nike copywriting

Nike re-defines greatness

Posted by By M, copywriter in Brussels August 9, 2012Posted inadvertising business, TV1 Comment
If you're tired of watching CGI footballers and sportsmen bouncing balls across the neighbourhood/plane/planet, you are probably ready for Nike's wonderful new ad (which I was not involved with, by…
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Belfius brnad name logo

Belfius: 2 reasons this name is wrong

Posted by By M, copywriter in Brussels March 1, 2012Posted inname research6 Comments
It's not often that  a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called…
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Are your communications aligned with your mission statement?

Are your communications aligned with your mission statement?

Posted by By M, copywriter in Brussels February 17, 2012Posted inadvertising business, brochure, copywriting, Social mediaNo Comments
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…
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Writing a Christmas card

Writing Christmas wishes with a wish

Posted by By M, copywriter in Brussels December 16, 2011Posted inadvertising business, copywritingNo Comments
If you're struggling to come up with an original idea for writing Christmas wishes, I have a word of advice: don't. Let's not forget that Christmas and New Year wishes…
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Levis Go Forth

Levis, riots and teenage aspirations

Posted by By M, copywriter in Brussels November 21, 2011Posted inadvertising business, copywriting4 Comments
https://youtu.be/EXu2W4o0CP8   This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of May 1968 fueled a new…
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More than content marketing, I reach people. Through words and product names

thewritestuff1
thewritestuff1 thewritestuff1 @thewritestuff1 ·
22h

After 75 years, Westvleteren has decided to add labels to its beers - even if they are kind of minimalist. https://biere-actu.fr/westvleteren-le-retour-de-letiquette/ #branding

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
27 Jul

Credit where it's due: thanks to the support team @TitanEmail - very fast and efficient!

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
25 Jul

Portabilty vs transportability ;-) https://twitter.com/genemurphy/status/1551408154197491714

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
21 Jul

There is something reassuring about rain on the Belgian national holiday. #21juillet #21juli

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
21 Jul

There is spam, and there is this level of spam: "{I have|I've} been {surfing|browsing} online more than {three|3|2} hours today, yet I never found any interesting article like yours. {It's|It is} pretty worth enough for me. {" #spam #marketing #copywriter http://www.thewritestuff.be/2013/06/the-process-of-irritation-by-imitation/

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