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Make Facebook reflect your values, not the other way round

Make Facebook reflect your values, not the other way round

Posted by By Michael Leahy September 4, 2013Posted incopywriting, Social media, web2 Comments
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…
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span copywriting

The process of irritation by imitation

Posted by By Michael Leahy June 18, 2013Posted incopywriting, Social mediaNo Comments
Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
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Nike copywriting

Nike re-defines greatness

Posted by By Michael Leahy August 9, 2012Posted inadvertising business, TV1 Comment
https://youtu.be/WYP9AGtLvRg Nike "greatness" ad It's incredibly simple and, I'd venture to say, inspiring. It brings the whole issue back to personal achievements at a time when most brands focus on…
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Belfius brnad name logo

Belfius: 2 reasons this name is wrong

Posted by By Michael Leahy March 1, 2012Posted inname research6 Comments
It's not often that  a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called…
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Are your communications aligned with your mission statement?

Are your communications aligned with your mission statement?

Posted by By Michael Leahy February 17, 2012Posted inadvertising business, brochure, copywriting, Social mediaNo Comments
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…
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Writing a Christmas card

Writing Christmas wishes with a wish

Posted by By Michael Leahy December 16, 2011Posted inadvertising business, copywritingNo Comments
If you're struggling to come up with an original idea for writing Christmas wishes, I have a word of advice: don't. Let's not forget that Christmas and New Year wishes…
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Levis Go Forth

Levis, riots and teenage aspirations

Posted by By Michael Leahy November 21, 2011Posted inadvertising business, copywriting4 Comments
https://youtu.be/EXu2W4o0CP8 Levis brand campaign, using Bukowski   This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of…
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span copywriting

Open letter to an SEO copywriter

Posted by By Michael Leahy August 22, 2011Posted incopywriting, web4 Comments
At least once a year, I am contacted by a customer or agency that has produced some web texts to meet SEO criteria and that wants a copywriter to brush…
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