Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
If you're tired of watching CGI footballers and sportsmen bouncing balls across the neighbourhood/plane/planet, you are probably ready for Nike's wonderful new ad (which I was not involved with, by…
It's not often that a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called…
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…
If you're struggling to come up with an original idea for writing Christmas wishes, I have a word of advice: don't. Let's not forget that Christmas and New Year wishes…
https://youtu.be/EXu2W4o0CP8 This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of May 1968 fueled a new…
At least once a year, I am contacted by a customer or agency that has produced some web texts to meet SEO criteria and that wants a copywriter to brush…
I just received an e-mail message a few minutes ago which hit my irritation button. Everyone has their pet peeves. One of mine is wasting my time with e-mail. The…