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span copywriting

The process of irritation by imitation

Posted by By M, copywriter in Brussels June 18, 2013Posted incopywriting, Social mediaNo Comments
Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
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Nike copywriting

Nike re-defines greatness

Posted by By M, copywriter in Brussels August 9, 2012Posted inadvertising business, TV1 Comment
If you're tired of watching CGI footballers and sportsmen bouncing balls across the neighbourhood/plane/planet, you are probably ready for Nike's wonderful new ad (which I was not involved with, by…
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Belfius brnad name logo

Belfius: 2 reasons this name is wrong

Posted by By M, copywriter in Brussels March 1, 2012Posted inname research6 Comments
It's not often that  a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called…
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Are your communications aligned with your mission statement?

Are your communications aligned with your mission statement?

Posted by By M, copywriter in Brussels February 17, 2012Posted inadvertising business, brochure, copywriting, Social mediaNo Comments
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…
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Writing a Christmas card

Writing Christmas wishes with a wish

Posted by By M, copywriter in Brussels December 16, 2011Posted inadvertising business, copywritingNo Comments
If you're struggling to come up with an original idea for writing Christmas wishes, I have a word of advice: don't. Let's not forget that Christmas and New Year wishes…
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Levis Go Forth

Levis, riots and teenage aspirations

Posted by By M, copywriter in Brussels November 21, 2011Posted inadvertising business, copywriting4 Comments
https://youtu.be/EXu2W4o0CP8   This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of May 1968 fueled a new…
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span copywriting

Open letter to an SEO copywriter

Posted by By M, copywriter in Brussels August 22, 2011Posted incopywriting, web4 Comments
At least once a year, I am contacted by a customer or agency that has produced some web texts to meet SEO criteria and that wants a copywriter to brush…
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Writing e-mail messages: what do you want to achieve?

Posted by By M, copywriter in Brussels June 30, 2011Posted incopywritingNo Comments
I just received an e-mail message a few minutes ago which hit my irritation button. Everyone has their pet peeves. One of mine is wasting my time with e-mail. The…
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More than content marketing, I reach people. Through words and product names

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gleonhard Gerd Leonhard @gleonhard ·
28 Jan

(23) #chatgpt makes up various 'in the style of Donald Trump' speeches (compiled by Gerd Leonhard) - YouTube https://gerd.fm/3HEHfhR

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
23 Jan

A reminder

Susanna Gebauer @dreckbaerfrau

Are you aware that Twitter uses an algorithm to decide which tweets to show top tweet feed that around 50% of Twitter users are using? Here are the most important ranking signals for the Twitter feed. https://susannagebauer.com/blog/how-does-twitters-algorithm-work-feed/

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
20 Jan

Chocolate makes the world go round
Thanks to Crosscast for the choccies! #chocolate #copywriting #Marketing

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
20 Jan

I wrote this nearly three years ago. It is still topical, albeit for different reasons: http://www.thewritestuff.be/2020/03/advertising-in-times-of-crisis/ #advertising

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
19 Jan

I'm not the only one saying, "For once a McD ad I enjoy"

Campaign @Campaignmag

Pick of the Week: A quick eyebrow raise and everyone's off to McDonald's @LeoBurnettUK https://buff.ly/3ZJG5IK

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