-
All aboard the AI train? Then we can start…
How are we settling in? Comfortable? The first few months in the age of AI […]
-
The problem with AI is not the one we think
And all of a sudden it’s an issue. Everyone from universities to copywriters are talking […]
-
Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
If I wanted to reach 2.9 billion gamers, I would do something like this as well.
-
Kill your keywords? Oh oui.
Although it might feel like sky-diving without a parachute, there are times when you have […]
-
Make every list a sales pitch
A lot of my work involves reading and sometimes collating other people’s words. I’ve become […]
-
Content Marketing: generating ideas
Content marketing is not a new concept, per se. For decades copywriters have been feeding […]
-
Whose website is this anyway? Hint: not yours
There usually comes a time in the development of a company website when the owner […]
-
Content marketing: show don’t tell
In a previous article about content marketing, I recommended that when looking for material to […]
copywriting
Archive
- July 2023
- February 2023
- October 2021
- June 2021
- January 2021
- March 2020
- November 2019
- April 2019
- February 2017
- July 2016
- November 2014
- October 2013
- September 2013
- June 2013
- August 2012
- March 2012
- February 2012
- December 2011
- November 2011
- October 2011
- August 2011
- June 2011
- December 2010
- October 2010
- September 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- July 2009
- June 2009
- April 2009
- March 2009
- November 2008
- October 2008
- September 2008
- June 2008
- May 2008
- April 2008
- March 2008
- January 2008
- December 2007
- November 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- February 2007
- January 2007
- October 2005
- March 2005
