Trade fair marketing

The Write Stuff has been actively involved in marketing for trade fairs (notably in Cannes) on and off for over 15 years in different capacities. This has included providing copywriting for major fairs such as Midem, MIPTV and MIPCOM.

We have also been closely involved in a range of activities to help develop business relations during Midem and the Cannes Film Festival – and particularly the MarchĂ© du Film – on numerous occasions.

Unlike traditional marketing agencies, the Write Stuff has an intimate understanding of how trade fairs work, and what it takes to make an impact, meet contacts and hopefully increase business. We have seen this from the inside.

Services can include everything from one-sheets for film and TV projects to incorporating communications in a company’s market presence, giving extra firepower to a company while they are in town.

If you are attending a trade fair or Cannes event, call us on +32/496/62 68 43 to see what we have done for companies.

For news about the markets at Cannes, including

Midem and the Cannes Film Festival, see Cannes-or-Bust.

For ideas about boosting your impact at a trade fair, see these 4 tips.

A few thoughts from my time working tradefair floors.

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