Ever try to throw a book away?
Are books the queen of content marketing? Seriously, have you ever tried to throw a book away? Tough, isn't it? It's something about our education, perhaps. There's always a pang…
Look inside for content marketing ideas
Ph: Nothing Ahead / Pexels Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is…
Quickie: how to recover from a penguin penalty
Using Ahrefs to recover from a penguin penalty Lots of webmasters have found themselves scrambling to deal with Google's Penguin update. The Ahref website has put together a quickie…
Putting the marketing into digital
Digital marketing conferences are hardly rare. But the recent Digital Marketing First in Brussels was an opportunity (for me at least) to get a feel for the fast-moving market. First…
Make Facebook reflect your values, not the other way round
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…
The process of irritation by imitation
Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
Nike re-defines greatness
https://youtu.be/WYP9AGtLvRg Nike "greatness" ad It's incredibly simple and, I'd venture to say, inspiring. It brings the whole issue back to personal achievements at a time when most brands focus on…
Belfius: 2 reasons this name is wrong
It's not often that a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called…