Nike re-defines greatness


If you’re tired of watching CGI footballers and sportsmen bouncing balls across the neighbourhood/plane/planet, you are probably ready for Nike’s wonderful new ad (which I was not involved with, by the way – I’m simply celebrating beautiful work).

It’s incredibly simple and, I’d venture to say, inspiring. It brings the whole issue back to personal achievements at a time when most brands focus on bombast and sound effects, which is another way of saying “shock and awe”.

Shot in one simple take, this ad will probably become a yardstick in terms of execution and impact. The long, unedited image and the copywriting in the voice-over work well off each other, as we slowly understand who that figure on the horizon is.

Does anyone know who the director and agency are?

One thought on “Nike re-defines greatness

  1. admin

    I just came across a piece on the ad, which was done by Wieden + Kennedy. You’ll find it – and a comment from me – here: http://www.adweek.com/adfreak/nike-looking-greatness-ordinary-people-and-places-142207

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