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Writing Christmas wishes with a wish
If you’re struggling to come up with an original idea for writing Christmas wishes, I … Read more
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Levis, riots and teenage aspirations
This ad, surely one of the most evocative for a jeans company, has become … Read more
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Clout is a noun, not a goal
The social media world is in a bit of a tizzy due to Klout’s new … Read more
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Open letter to an SEO copywriter
At least once a year, I am contacted by a customer or agency that has … Read more
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Writing e-mail messages: what do you want to achieve?
I just received an e-mail message a few minutes ago which hit my irritation button. … Read more
2011
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