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Year: 2011

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  • 2011
Writing a Christmas card

Writing Christmas wishes with a wish

Posted by By Michael Leahy December 16, 2011Posted inadvertising business, copywritingNo Comments
If you're struggling to come up with an original idea for writing Christmas wishes, I have a word of advice: don't. Let's not forget that Christmas and New Year wishes…
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Levis Go Forth

Levis, riots and teenage aspirations

Posted by By Michael Leahy November 21, 2011Posted inadvertising business, copywriting4 Comments
https://youtu.be/EXu2W4o0CP8 Levis brand campaign, using Bukowski   This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of…
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Klout

Clout is a noun, not a goal

Posted by By Michael Leahy October 27, 2011Posted inSocial media, web1 Comment
The social media world is in a bit of a tizzy due to Klout's new rating system. The overall complaint is that everyone seems to have gone down in the…
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span copywriting

Open letter to an SEO copywriter

Posted by By Michael Leahy August 22, 2011Posted incopywriting, web4 Comments
At least once a year, I am contacted by a customer or agency that has produced some web texts to meet SEO criteria and that wants a copywriter to brush…
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Writing e-mail messages: what do you want to achieve?

Posted by By Michael Leahy June 30, 2011Posted incopywritingNo Comments
I just received an e-mail message a few minutes ago which hit my irritation button. Everyone has their pet peeves. One of mine is wasting my time with e-mail. The…
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thewritestuff1 Follow

More than content marketing, I reach people. Through words and product names

thewritestuff1
thewritestuff1 thewritestuff1 @thewritestuff1 ·
22 Mar

I have a fan! #blogging (or more specifically #commentspam).

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
19 Mar

The book I wrote about doing business in #Cannes has been called "an insiders guide to what you can expect at the Cannes festival!" Cool. https://amzn.to/3YWVuE4 #Cannes2023 #miptv #CanneSeries

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
18 Mar

Let's get things straight...

Doug Garnett @AtomicAdMan

The great thing about Wikipedia is it is community sourced. Thus, major additions appear. Like this one.

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
9 Mar

Have you ever been to Cannes for the festival or one of the many trade fairs? I'm giving away my business guide on Kindle in exchange for a review today and tomorrow. https://amzn.to/3ZIEL8b #MIPIM #MIPTV #Cannes2023 #CannesLions

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
9 Mar

I can't help thinking there is still a long way to go when a friend posts a photo of Debbie Harry in her underwear for #IWD2023 on his (you guessed, right?) timeline. Sigh.

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