COUNTDOWN 100: GETTING NEW MANAGERS UP TO SPEED Posted by By Michael Leahy October 27, 2009Posted inbrochure, name research, portfolioNo Comments I was amazed when an art director at a major agency recently told me that on average, their contact with a client had changed every six months over the past…
TIGER BEER “ZIP”: THE BEAUTIFUL PAY-OFF Posted by By Michael Leahy October 1, 2009Posted inadvertising business, TV This ad from Saatchi - which I had absolutely nothing to do with - is brilliant at a number of levels. What I like most is the pay-off (nope, I…