VIRAL CAMPAIGN AND URL FOR THE EU


The EU’s DG Health & Consumers have come up with a viral campaign produced by the Mostra agency to increase awareness about online rights for younger shoppers. They just needed a wrap up line and did we have any ideas for a suitable URL?

Finding URLs is a bit like finding a brand name. Of course there is a perfect one that sums everything up in between 5-7 letters and is funny, witty and a guaranteed magnet for visitors in itself. Problem is, it’s been taken. There are also a good number of almost-perfect URLs that are very close to your best choice. But as this is a public service type of information, you can’t risk taking a name that might be hijacked by your close neighbour to peddle porn or something (a fate that befell the Festival de Cannes a few years back). So you have to dig a little deeper. With French-speaking copywriter Chantal Debauche we put together a few ideas and then wrote the list of do’s and don’ts to the client’s brief. The URL? Quite simply Gimme the info.

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