I’d heard that companies were beginning to advertise on the online game Second Life but had yet to know anyone that tried. As MIPCOM, the trade fair devoted to audiovisual content, has been trumpeting the virtues of cross-media platforms, it only seems normal that they should give it a spin. Through the agency Consorcom, we provide texts for MIPCOM’s brochure and ads. So I was curious to see what sort of visibility Second Life offers. The bad news is that I couldn’t really get through. I think my aging computer has something to do with this. But moving about Second Life is really sluggish on a Saturday night. I’ll try again at another time and keep you posted.